What is the Bounce Rate?

What is the Bounce Rate?

The bounce rate is the percentage of visitors who leave a website without taking any action. This could be clicking on a link or filling out forms.


Three main reasons are why the bounce rate is so important

  • A visitor who bounces off your site didn't convert. You can increase your conversion rate by stopping a visitor from bouncering.
  • The Bounce Rate can be used to your advantage Google Ranking Factor . In fact, One industry study It was found that the Bounce Rate was strongly correlated with first page Google rankings.
  • High bounce rates indicate that your website (or pages) is having issues with content, user experience or copywriting.

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